Historically the company had used a much more basic approach, as Christiaan Buitenhuis, Senior Market Researcher explained, “The old approach was much more Do It Yourself, we had to make calculations in Excel to find the Net Promoter Score for example. With the Mopinion solution these tasks are now already done. Mopinion offers us a big advantage and this is why we switched.”
https://mopinion.com/mopinion-releases-testimonial-video-with-interpolis/
TomTom faces the same customer satisfaction monitoring dilemmas as any business. Remko Strik Manager Post-Purchase & CRM commented on the challenges before the company turned to Mopinion for assistance, “It was like a one-way mirror, our customers could look at us but we couldn’t look back at them. Therefore, we were looking to capture as much rich customer feedback as possible”
https://mopinion.com/mopinion-releases-testimonial-video-with-tomtom/
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